Sports Marketing Case Study Example | Topics and Well Written Essays - 2500 words

Sports Marketing - Case Study Example De Varona (1999) provided an interesting view in marketing sports enumerating among others the mix of myths, management, marketing, media and money with regards to women in sports. Interestingly, each was related to organising world-class sporting events that are also male dominated. To support the myth view further, an account of the Manchester United Football Club which is one of the most popular, albeit controversial representation of a sports league so that tracing its history is inevitable in this context. The product has to have the right features (Brown, 1993)- for example, it must look good and work well of which Manchester United have been attributed with considering the team's stellar performance on field coupled with branded products as sponsors or product logo carriers that already have maintained global recognition such as Nike, Vodafone, and AIG. Products and services of Manchester United as can be summarised from their website include among others travel and ticket for their games, MUTV, MU Mobile, MU Finance (credit cards, savings and mortgages, insurance, loans, club account) MU foundation, shopping, gaming and betting. The price must be right. Consumer will need to buy in large numbers to produce a healthy profit. Considering that Manchester United provides the right entertainment as well as elation of sports fans as needed, the products they supply, mainly sports entertainment, is accompanied with the right prices, from stadium tickets, to apparels, and even beddings and other everyday items (MU United, 2007). The goods must be in the right place at the right time. Making sure that the goods arrive when and where they are wanted is an important operation. With the website working 24/7, Manchester United cannot be said to be at the wrong time and wrong place at all. The use of technology maximised all accessibility with products and services. The target group needs to be made aware of the existence and availability of the product through promotion. Successful promotion helps a firm to spread costs over a larger output. Promotion of Manchester United, from global airing in sports televisions, streaming media provided by the internet though broadband, print and media, promotional items that are sold at the same time (MU, 2007), among others provide Manchester United all the promotional support it could churn out and the marketing executives have not stopped. Manchester United Background When the airliner carrying Manchester United players and officials crashed in 6 February 1958 resulting to the deaths of eight of the famous 'Busby Babes' Manchester United team, the British press reportedly called it's a disaster of national and international significance (Mellor, 2004). Prior to the crash, Manchester United already held high esteem in English and European football as 1957 saw the club reach the semi-finals of the European Cup at first attempt to which the Times described: "The irony of it all is that this disaster should come at a time when Manchester United

Issue in case transaction Study Example | Topics and Well Written Essays - 2500 words

Issue in transaction - Case Study Example The business during the manufacture and sale of large quantities of soup are likely to experience gains or losses due to the difference in foreign exchange translations. Losses or gains will also be experienced because of misjudgment on what, where or when to invest. This is a case of capital financing decision. A. Specifications The Oriental Delight soup product should and has to be produced just as the formula that was formulated by Specialty Laboratory. Apart from the production, the product must also be canned and labeled according to the requirements of Hen Hao. The specifications are well laid down and no change shall be made to them unless through writing. Concerning the specifications there is a risk that Gumpbell may not produce the goods exactly as prescribed and when this takes place, the company will suffer the damages as the goods are rejected by Hen Hao. Such an impact can be avoided if Gumpbell is sure of its production capacity to be able to fulfill the contract to th e end. In addition, the labor employed by Gumpbell must posses the skills required by customers and when this is not available then Gumpbell has to recruit such a labor to avoid such risks. B. Quantities Quantities will depend on the demand requirements by the consumers as studied by the supplier (Hen Hao). Hen Hao’s annual demand is likely to be ranging between, 200,000 to 450,000 cases; this is within the term as prescribed in the supply agreement. Now Hen Hao is not capable of estimating that their current demand is and the time of the year they expect it to be shipped. Apart from the quantities depending solely on demand, the costs per unit would also influence the quantity that Hen Hao would demand. C. Purchase Order Procedure Hen Hao already has the specification of how they demand that the product be manufactured. The manufacturer already holds the specifications; what Hen Hao needs to do each time is to make purchase orders through order forms supplied by the producer s (Gumpbell). Such order will be submitted online using internet resources. The purchase orders must be submitted early enough (30 days prior to when they are required) when it is expected that they would be acted upon in time. The purchase order will give the manufacturer the quantity demanded and hence decide on the amount to produce; as well, the shipping instructions and the shipping date are also included. The manufacturer is given a period from which they relax, this is despite the fact that an acknowledgement of Purchase order receipt. D. Forecasts At the onset, Hen Hao could not predict its requirements of the soup within a given specific time. This scenario is likely to change over a given period, as Hen Hao will be in a position to now conduct such forecasts and submit the purchase order forecast to Gumpbell. Failure to submit the forecasts would cause a risk that the soup may not be prepared in advance and the consumers whose appetites are sharp enough would be disappoint ed. Forecasts are important since most of the time they act as a guide towards that which is required. PHASE II: Transportation, Delivery, Transfer of Title and Risk of Loss Once a sales agreement has been got into, the tendency that the goods would move from one party to the other is certain. The movement involves physical movement as well as contractual movements. Just as goods would move from the manufacturer to the producers is the same way such goods are likely to move from the distributor to